Sports news > Cricket news > Is today's lust for viewing figures pushing cricket towards the gutter?
Is today's lust for viewing figures pushing cricket towards the gutter?
It's a far cry from the days of Christians fighting lions in the Coiosseum in Rome, but the motives are much the same - excitement and entertainment. But do we really need the Jackass, Fear-Factor-style mindset in cricket today?
by Greg Smith on 08 May 2008
Email this Article (8) Comments
Global culture is all about marketing. The bigger the numbers the bigger the success. Events are measured in viewership. In fact, if nobody tunes in to watch, 'reality' doesn't happen at all.
The wheel has come full circle since the days of early Rome where the Colosseum hosted battles to the death to titillate an insatiable hunger for more extreme entertainment. In the year 2000, we have Jackass. We have a list of extreme dare, Fear Factor-style shows and we have, through exponential marketing, created a lust for the old freak show mindset.
Now, this freak show mindset has infected a quiet corner where sanity has previously prevailed - cricket!
Marketing cricket has put the sport on a slippery slide into the gutter of the glitteratti. The new Rodeo cricket, branded for increased viewship, see's a reversal of the value systems that have been the foundation of the game for 200-plus years.
Comments (8)
by Mark Mark on May 09, 2008
I have to agree with the above. Cricket is fast becoming a circus with money running the show. The 'sport factor' is being lost as it is all flash, noise and of course showmanship. Although 20/20 has been great at getting people to watch cricket and introducing the game to poeple who could not take the longer version, there is a definite danger of losing the basic cricket roots. Even England is mentioning the need for the Indian versions of 20/20. The worries are that because of the obsene amounts of money these players earn for a short period of play, should the 20/20 franschises decide to increase the length or even have their competitions more than once a year and place players in a position where they would have to choose between earning a fortune or playing for the countries, it may be an obvious choice for some. Especially those in their last years of cricket who would earn a lot more this way than playing under their flags. I was a fan of 20/20 cricket, not believing it would have an effect on the Holy Grail that is Test Cricket. However, I am getting more and more worried about this....
by Nanettte Kerrison on May 10, 2008
It's not unrecognisable. I think 20/20 will DRAW MORE ATTENTION to test - as it did me. 20/20 is the fast food - full of sugar, salt, MSG, caffeine, carcinogens etc etc (yum!) and Test is the best quality nourishing cuisine. To this member of the Riffraff (a new watcher drawn in by 20/20) it's ODI which comes across as the half-arsed pointless hybrid. Get it off! More Test!
by Nanettte Kerrison on May 11, 2008
A further Australian post script to the question: "Is today's lust for viewing figures pushing cricket towards the gutter?" Cricket Australia is pleased that 83 % of Australians see the current Oz Cricket team as role models, and 47% of Australians watch at least a bit of Cricket. However, only 36% of WOMEN watch it apparently. Ricky Ponting's recent suggestion re "attracting the ladies" as he puts it was to "get some of the team's younger members to take their shirts off". Hence, I have to sadly respond that yes, Lust for Figures is likely to Continue to Push Cricket towards the Gutter! Hurry Up!
by Brad on May 11, 2008
Please its a game of cricket get over it. Just watch the sport anyway cricket has been struggling for years its sad but its getting boring i think back to the world cup aussie smashed everyone which was boring and then i look back to the much hyped series between aussie and africa the so called 2nd best team a few years ago and aussie made the yarpies look pathetic and then the ashes last year 5-0 to much damage has been done with Aussie smashing everyone its great that africa are better same with india but its to late. I think people just cant admit that cricket is struggling at the moment 20/20 will come and go like one day cricket and not everyone wants to watch test cricket only diehard supporters the problem cricket will have is not keeping current fans but gaining new ones which will be hard because the younger lot arent interested.
After watching Test and a tinge of 20/20, I found ODI tedious and disappointing. Usually the result is clear by lunchtime and then it's just a boring miserable drag one way or the other. In Australia, as far as I can tell, Test is still Huge on the radio. Lots of working people, particularly of a male persuasion, listen to the cricket as they're doing their jobs (as they have for the last ?90? years...). Unfortunately from a REVENUE point of view,...it's on the ABC. I love the ABC commentary, except when that awful Roebuck comes on. I cannot bear to listen to him.
by Mark Mark on May 15, 2008
Brad seems to be a bit misguided there. Anybody following test cricket would have seen that it is exciting times. Australia is in real danger of being beaten. South Africa and India have developed into really strong teams, who can challenge the Aussies. Test Cricket is jsut as exciting as 20/20 for the passionate. In South Africa the youngters' interest in cricket is growing and lots of money is going into clinics. Nobody forces anybody to watch cricket, If you prefer another sport, then watch that. Nanette, love your comparison of 20/20 and fast food.
by Samantha Smythe on May 16, 2008
What is wrong with Sportingo writers? For God's sake, it's not the end of the world as we know it. It's just a bleedin' cricket match. Ranting on about "truth, justice, long distance runners and the Way of Cricket" is just plain ridiculous. And the Pamela Anderson comment is infantile. I am a cricket fan from way back and - while I'm still reserving judgement on the IPL and Indian attitudes to cricket - I love 20/20 for it's own sake as much as I love test. Both require skill and strategy of different kinds. I think your writers need to calm down and stop drinking so much red cordial.
Add your comment here
PERSONAL ABUSE WILL NOT BE TOLERATED
First Name
Display your favourite sport or football team badge with your comment.
Last Name
Sport
Email
League
Heading
Team
Comment *
Please enter the text you see in the picture into the textbox below. *
<a href="http://adserver.adtech.de/adlink|3.0|327|1632896|0|170|ADTECH;loc=300;key=key1+key2+key3+key4;sub1=[subst]" mce_href="http://adserver.adtech.de/adlink|3.0|327|1632896|0|170|ADTECH;loc=300;key=key1+key2+key3+key4;sub1=[subst]" target="_blank"><img src="http://adserver.adtech.de/adserv|3.0|327|1632896|0|170|ADTECH;loc=300;key=key1+key2+key3+key4" mce_src="http://adserver.adtech.de/adserv|3.0|327|1632896|0|170|ADTECH;loc=300;key=key1+key2+key3+key4" border="0" width="300" height="250"></a>
Greg Norman sinks his teeth into The Open - and proves there's life in the old Shark
Why Coulthard, Trulli and Barrichello should be driven out of Formula 1
The battle to lead the women's tennis world: Can Ana Ivanovic be the one and only dominator?